.Agent ImageNew Delhi: FMCG organization GRM Overseas has obtained a 44 per-cent equity risk through main mixture and also secondary buyouts in Swmabhan Business, the moms and dad company of Virat Kohli-backed, Squall Coffee, the company claimed in a BSE filing on Wednesday." This strategic investment in Rage Coffee aligns wonderfully with our outlook to drive growth in digital-first, health-focused, as well as way of living brands. Our team view huge possibility in broadening Rage Coffee's visibility in the domestic market as well as leveraging unities with our reputable export markets. Coffee as a product type aligns well along with our international growth strategy, as well as we are actually excited to combine our deep-seated business competence and circulation abilities along with Squall Coffee's vibrant offerings. Our team intend to lift this label to brand-new elevations in India and around the globe," stated Atul Garg, MD, GRM Overseas.Rage coffee sells online and also possesses existence around 1,000 HoReCa outlets as well as 5,000 plus general trade as well as contemporary trade stores.Recently, the business extended right into the out-of-home coffee market by installing bean-to-cup vending machines in workplaces and opening cafes.For FY24, Anger Coffee's unaudited turn over stood up at Rs 24.9 crore marginally up from Rs 23.9 crore in FY23.Founded in 1974, GRM has a varied product portfolio featuring rice, spices, as well as other food along with visibility in both the residential and also global markets.
Published On Aug 28, 2024 at 02:44 PM IST.
Join the community of 2M+ industry experts.Subscribe to our bulletin to acquire most up-to-date insights & analysis.
Install ETRetail Application.Acquire Realtime updates.Spare your much-loved articles.
Browse to download Application.