.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness company has onboarded Indian cricketer KL Rahul as a label emissary and also an investor in the business, it showed to ETRetail.Without disclosing the specific percentage of stake the cricketer has taken, the provider said it is a significant and critical investment.This cooperation strives to utilize KL's enormous appeal, particularly amongst youth and fitness lovers, to increase Boldfit's reach into untrained markets and also demographics throughout India.Sharing regarding the brand's growth programs, Pallav Bihani, founder and also chief executive officer of the business pointed out, "Our company are actually going all-in on growing our activewear as well as shoes groups, which are actually set to redefine the fitness market. These segments are our potential development motors." Presently, fitness and yoga exercise accessories drive the majority of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand name accomplished a revenue of Rs 73 crore. With important projects and this partnership, the company intends to reach out to a revenue of Rs 500 crore through FY26. Founded in 2018, it currently serves over 1 crore customers yearly and also targets to extend this range to 5 crore with this collaboration. Additionally, it is enhancing its supply chain structure to make sure fast delivery and consistent product availability.Looking ahead, the D2C startup expects an eruption in online visitor traffic, social networking sites engagement, as well as much higher purchases throughout our main types.
Posted On Aug 1, 2024 at 10:46 PM IST.
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